There have been a lot of discussions about Google’s latest Helpful Content Update(referred to as HCU later) and its impact on the SEO industry. Here we are going to share our viewpoints about HCU and the incoming change in the SEO industry. The Beginning and the Beginning of the End of SEO As Google was becoming more and more popular…

GPTBot — the official crawler of OpenAI, has been announced for nearly 2 months. GPTBot is for crawling web information to improve the models of OpenAI, e.g. GPT-4. We are wondering what the reactions from the Internet are. Is the bot being accepted or rejected? We decided to grab a…

As mainstream search engines and ad platforms are integrating more LLM-based technologies, it is pretty important to understand why a page(a blog post, a landing page, a product detail) becomes a prompt. It will benefit you in optimizing your content and marketing in LLM-enhanced search engines. How it works Both search engines and…

When setting up the discount campaign for attracting new customers, what is the best strategy? or would there even be a one-size-fits-all discount rate? If it is the LTV(lifetime value) of the customers that you are pursuing, i.e., you intend to build long-term relationships of good retention with your customers…

As stated in the document of OpenAI, they have an official web crawler bot named GPTBot, or Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; GPTBot/1.0; +https://openai.com/gptbot) as full User-Agent string. GPTBot respects the robots.txt protocol, which means you can either allow or disallow GPTBot to crawl your data. The question is…

If you are selling a product labeled for exactly 100$, you may actually skip the content below, 20% and 20$ are the same for you. OK, how about a chair labeled at 99$? Which discount strategy should you choose for better sales? Percentage-based discounts like 20% off, or absolute money-off…

On 10 July, the European Commission adopted its adequacy decision for the EU-U.S. Data Privacy Framework(Link1 Link2 ). So what does this 136 pages adequacy decision mean for small businesses, especially for small e-Comerence merchants, SaaS providers, and data analysis service providers? Based on our study, adopting the EU-US transatlantic…

There are a lot of articles talking about web tracking and tracking tools like Google Analytics. The article shall give you some insights from the perspective of marketing. Privacy vs. Conversion The core target for online tracking tools is to assess the performance(i.e., the conversion rate) of different marketing channels. The math is…

With the rise of the LLMs, there are voices saying that SEO is dead, and there are voices saying that using AI-generated content from tools like ChatGPT and Bard will effectively do SEO work. Based on how LLMs and search engines work, from my point of view, metadata like keywords…